+1 (800) 555-LEAD | leads@carpart2u.com
Generating High-Quality Leads 24/7 — All 50 US States
Home / About Us

Built by Marketers
Who Know Used Cars

CarPart2U was founded in 2018 with one purpose: generate the highest-quality engine and transmission leads for US auto parts businesses — and nothing else. We don't dabble in fashion or food. We know used cars, and we know how Americans buy them.

Google Partner Meta Business Partner Microsoft Ads Certified Founded 2018
0
Years in Business
0
Active Clients
0
Leads Delivered
0
US States Covered
Generating leads 24/7 across all 50 states
2018
Founded in Austin, Texas
$48M+
Revenue generated for clients
850K+
Total leads delivered to date
4.9 ★
Average client satisfaction score
#1 Auto Parts
Lead Agency USA
2018

From a Garage in Austin
to 50 States

CarPart2U started in 2018 when our founder Marcus Webb — a former auto parts dealer — couldn't find a digital agency that understood his business. Every agency he hired was a generalist who burned ad spend on irrelevant clicks. "Engine repair" ads were bringing in lawnmower inquiries.

So Marcus built the system himself. He hired a team of performance marketers, trained them exclusively on the US auto aftermarket, and got obsessive about one metric: cost per qualified engine or transmission lead.

Today, CarPart2U serves 380+ auto parts businesses across all 50 states, generating over 12,000 verified leads per month. We've never taken a client outside the automotive space — and we never will.

Marcus Webb
Founder & CEO, CarPart2U

Mission, Vision & Values

Mission

Why We Exist

To be the most specialized and reliable lead generation partner for used engine and transmission businesses across America — delivering leads that actually close, not just fill inboxes.

Vision

Where We're Going

To connect every auto parts business in the USA with qualified buyers through precision digital marketing — making cold calling and walk-in traffic a thing of the past for our clients.

Core Values

How We Work

Every decision we make is filtered through five commitments:

▶ Transparency ▶ Specialization ▶ Speed ▶ Quality over Volume ▶ Client ROI First

How We Got Here

Every milestone on our road to becoming America's top auto lead generation agency.

2018 — The Beginning
Founded in Austin, TX

Marcus Webb launches CarPart2U from his garage after spending 12 years in the auto parts industry. First 3 clients onboarded within 30 days using manual SEO outreach.

2019 — First Big Win
50 Clients & Google Partnership

We crossed 50 active clients and earned our first Google Partner badge. Developed our proprietary lead verification system that screens out low-intent contacts before delivery.

2020 — Going National
Expanded to All 50 States

Built city-level SEO infrastructure covering every major US market. Launched call lead product in response to client demand. Team grew to 18 full-time specialists.

2021 — Product Expansion
Launched Exclusive & Shared Lead Marketplace

Introduced the three-tier lead model — Shared, Exclusive, and Call Leads — giving clients flexible pricing that matched their sales capacity. 200+ clients by year end.

2022 — Tech Investment
Real-Time Dashboard & CRM Integration

Released our proprietary client dashboard with real-time lead tracking, call recordings, and ROI reporting. Integrated with HubSpot, Salesforce, and 12 other CRM platforms.

2023 — Scale
$48M in Client Revenue Generated

Surpassed 300 active clients. Earned Meta Business Partner status. Our campaigns generated a tracked $48M in revenue for auto parts clients across the USA.

2025 — Today
380+ Clients, 12,000+ Leads/Month

Now the USA's leading specialized lead generation agency for used engines and transmissions. 32-person team. Microsoft Ads certified. Serving every state, every US brand, every powertrain type.

0
Leads Delivered
0
Active Clients
0
Client Revenue Generated
0
Lead Quality Rate

Meet Our Leadership Team

Specialists, not generalists. Every person on our team was hired for one reason — to be the best at generating auto parts leads.

MW
Marcus Webb
Founder & CEO

12 years in the auto parts industry before founding CarPart2U. Built the company's core lead generation methodology from the ground up.

Strategy Business Dev Auto Industry
SC
Sarah Chen
Head of SEO

Former Google Search Quality analyst. Leads our 10-person SEO team and architected our city-level landing page strategy covering all 50 states.

Technical SEO Local SEO Content Strategy
DO
Derek Okafor
Head of Paid Media

Managed over $22M in Google and Meta ad spend across automotive clients. Specializes in call-lead optimization and low-CPA lead campaigns.

Google Ads Meta Ads Bing Ads
PK
Priya Kapoor
Head of Client Success

Oversees onboarding and retention for all 380+ clients. Maintains a 94% client retention rate and leads monthly strategy reviews with all accounts.

Account Mgmt Analytics Client Retention
32
Full-Time Team Members
Austin, TX
HQ + Remote USA Team
24 / 7
Lead Monitoring & Delivery

Why We Outperform Generic Agencies

Any digital agency can run a Google Ads campaign. Very few understand the difference between an engine inquiry and a transmission inquiry — or why that distinction triples your close rate.

100% Automotive Focus

We've never taken a client outside auto parts. Every keyword we know, every landing page we've built, every bidding strategy we've tested is specific to used engines and transmissions.

Lead Verification Before Delivery

Every lead is run through our 7-point verification process — valid phone, valid email, correct vehicle info, genuine purchase intent — before it ever reaches your inbox.

Campaigns Live in 7 Days

We don't spend three months building decks. Our onboarding process gets your first leads flowing within one week of signing — because time is money in the parts business.

Full Transparency, No Black Boxes

You see exactly what we're spending, what keywords are converting, and what each lead cost — in real time, not in a monthly PDF that glosses over what didn't work.

Dedicated Account Specialist

You get a named human being who knows your business, not a rotating support queue. Direct line, same person, every time.

CarPart2U vs. Generic Agency

Industry Focus Any & all verticals Auto only
Lead Verification None 7-point check
Campaign Launch Time 4–8 weeks 7 days
Reporting Transparency Monthly PDF Real-time dashboard
Account Management Rotating support queue Dedicated specialist
Vehicle Brand Knowledge Minimal Deep — all US brands
Contract Lock-In 12-month minimum Month-to-month
Lead Replacement Policy Case-by-case Automatic credits
Avg. Client Retention ~11 months 94% after 12 months

Certified & Trusted

Our team holds active certifications across every major platform we manage on your behalf.

Google Partner

Certified Google Partner Agency since 2019

Meta Business Partner

Official Meta Business Partner since 2023

Microsoft Ads Certified

Microsoft Advertising Partner status

HubSpot Certified

HubSpot Marketing & CRM integration partners

BBB Accredited

A+ rating with the Better Business Bureau

4.9★ Google Reviews

Top-rated agency with 200+ verified reviews

Let's Build Your
Lead Machine Together

No long-term contracts. No generic strategies. Just a team that knows your market, speaks your language, and delivers leads that close — starting in 7 days.