Our Story
From a Garage in Austin
to 50 States
CarPart2U started in 2018 when our founder Marcus Webb — a former auto parts dealer — couldn't find a digital agency that understood his business. Every agency he hired was a generalist who burned ad spend on irrelevant clicks. "Engine repair" ads were bringing in lawnmower inquiries.
So Marcus built the system himself. He hired a team of performance marketers, trained them exclusively on the US auto aftermarket, and got obsessive about one metric: cost per qualified engine or transmission lead.
Today, CarPart2U serves 380+ auto parts businesses across all 50 states, generating over 12,000 verified leads per month. We've never taken a client outside the automotive space — and we never will.