Genuine OEM Parts Lead Generation
Buyers searching for OEM parts have already decided against aftermarket — they want the real manufacturer part, often matched to a specific VIN or part number. We capture that intent and route it straight to OEM-focused sellers like you.
Built For OEM Specialists
If your inventory is genuine manufacturer parts, generic auto parts leads waste your time. These leads are pre-filtered for OEM intent specifically.
Our ad campaigns and landing pages target search terms like "OEM" and "genuine manufacturer part" specifically — not generic "used car parts" queries.
Buyers who indicate they're open to aftermarket alternatives are routed elsewhere — you only receive leads committed to genuine OEM parts.
Where available, we capture the OEM part number directly from the buyer, so you can confirm stock before you even call them back.
A meaningful share of OEM demand comes from dealership parts departments and body shops needing exact-match replacement parts — we capture this B2B segment too.
Many buyers provide their VIN directly, letting you cross-reference the exact factory part fitment before quoting a price.
Every lead category is reviewed to confirm genuine, current demand for OEM parts in that make/model/year combination before we scale ad spend behind it.
Our Methodology
Generic "used auto parts" campaigns catch a mix of OEM and aftermarket buyers. Here's how we separate the two.
Search and display campaigns are built around OEM-specific keywords and manufacturer part-number searches.
During intake, buyers explicitly confirm they want a genuine OEM part rather than an aftermarket equivalent.
Where the buyer has it available, their VIN or the OEM part number is captured alongside the vehicle details.
The qualified OEM lead is delivered directly to recyclers and dealers who specifically stock genuine manufacturer parts.
Transparent Pricing
OEM-specific intent commands a slightly higher lead value — reflected in transparent, tiered pricing.
100-lead minimum — $1,100 total
250 exclusive leads — $3,250 total
500 exclusive leads — $6,000 total
1,000+ exclusive leads
What Clients Say
"We only stock genuine OEM parts, so generic leads were a poor fit — half of them wanted aftermarket. Since switching to the OEM-specific package, that mismatch has basically disappeared."
"Getting the VIN upfront changed how we operate. We can confirm exact fitment before we even return the call, which saves us and the buyer a lot of back-and-forth."
"A good chunk of our OEM leads turn out to be body shops needing exact factory parts for insurance jobs. That B2B volume alone paid for the package."
Questions