Facebook · Instagram · WhatsApp · Messenger
Meta's 3.2 billion users include millions of American car owners whose engine just failed or transmission just slipped — they just haven't googled it yet. We put your used auto parts business in front of them first with precision-targeted social campaigns across Facebook, Instagram, and beyond.
Why Meta Social Ads
Facebook and Instagram reach car owners at the exact moment they're scrolling — before they even know they'll need a used engine or transmission. We create the interruption that plants your brand first in their mind.
Meta's combined platforms reach 3.2 billion people daily — including over 200 million active US users across Facebook and Instagram alone.
Target by age, income, vehicle ownership, auto parts interests, ZIP code, and custom audiences built from your own customer list or website visitors.
Meta lead form ads capture name, phone, and vehicle details in seconds — with average CPLs of $11–$18 for auto parts, among the lowest of any paid channel.
Re-engage everyone who visited your website but didn't call. Meta's retargeting converts past visitors at 3–5× the rate of cold traffic — a powerful complement to Google and Bing.
Show a running engine or demonstrate a rebuilt transmission — video ads on Reels and Stories build trust before the call, increasing close rates on inbound leads.
Meta's AI automatically finds the best buyers within your audience parameters — optimising across placements, creatives, and bids without constant manual work.
Where We Run Your Ads
Meta's family of apps gives you access to different audiences at different stages of their buyer journey.
The widest reach — best for lead generation & retargeting
Visual storytelling — best for brand trust & video leads
Direct messaging — best for instant buyer conversations
Short-form video — best for reaching younger vehicle owners
Every Ad Format We Run
We identify which ad format drives the most qualified buyers for your specific used engine or transmission business — and scale it relentlessly.
Single high-quality photo of your engine stock, shop, or a compelling offer. The fastest format to produce — effective for both cold and warm audiences.
FacebookInstagramShow a running engine, a shop walkthrough, or a customer testimonial. Video builds trust 10× faster than text — and trust is everything in used parts.
FacebookInstagramTikTokUp to 10 swipeable cards — showcase multiple engine types (Ford, Chevy, Dodge) or multiple product conditions in one single ad unit.
FacebookInstagramMeta's AI-powered campaign type — you provide creatives and targets; AI optimises delivery across all placements to find the cheapest qualified leads.
All PackagesPre-filled forms open inside Facebook or Instagram — buyer name, phone, vehicle type, and part needed captured in under 10 seconds. No website click required.
Highest Conv.All PackagesFull-screen vertical format shown between friends' Stories. 15-second window with a swipe-up to call or form. Highest immersion of any Meta placement.
FacebookInstagramShort-form video ads placed between Reels content. 30–60 second videos with massive organic-like reach and CPMs up to 40% lower than Feed placements.
InstagramFacebookRe-serve ads to everyone who visited your website, watched your video, or engaged with your page — converting warm audiences at 3–5× cold traffic rates.
Must-HaveGrowth+Upload your existing customer list — Meta finds millions of Facebook users who share the same behaviours, demographics, and interests as your best buyers.
ScalableGrowth+Auto-generate ads from your parts inventory — the right engine for the right buyer, shown automatically based on their browsing history and vehicle model signals.
Pro+Ads that open a Messenger conversation — great for getting buyers to send their vehicle VIN and get a quick quote, driving fast engagement from warm audiences.
FacebookGrowth+Mobile ads with a "Call Now" button — one tap connects the buyer directly to your sales team. Perfect for driving immediate inbound calls from Facebook and Instagram.
High IntentAll PackagesBudget-Based Plans
Pick the tier that matches your monthly ad spend. Your management fee is 100% separate — every dollar of your ad budget goes directly to Meta.
Ad Spend: $400 – $800/mo
Ad Spend: $600 – $1,500/mo
Ad Spend: $1,000 – $1,500/mo
Ad Spend: $1,500 – $2,500/mo
Ad Spend: $2,000 – $4,000/mo
Ad Spend: $2,500 – $4,000/mo
Ad Spend: $4,000 – $6,000/mo
Ad Spend: $6,000 – $10,000/mo
Ad Spend: $6,000 – $10,000/mo
Ad Spend: $10,000 – $20,000/mo
Ad Spend: $15,000 – $40,000+/mo
Ad Spend: Unlimited / Negotiated
Enhance Your Plan
Stack any of these onto your base plan to expand reach, boost creative output, or accelerate conversions. All add-ons are available on any tier.
Build Your Custom PlanProfessional short-form video scripts, editing, and production for Reels, Stories, and TikTok — including UGC-style content that matches organic video formats for higher trust.
Full TikTok campaign management — In-Feed, Spark Ads, TopView, and Lead Generation. Add to any Meta plan for maximum social reach across younger vehicle owners.
Need more ad variation for testing? We design additional image ad sets (feed, story, carousel) or produce extra video clips for high-frequency A/B split testing.
Click-to-WhatsApp ads + automated message flows that capture vehicle details, send instant quotes, and route hot leads to your sales team — all on autopilot.
Connect Meta lead forms directly to HubSpot, Salesforce, Zoho, or any webhook-compatible CRM. Leads auto-assigned and followed up within seconds of submission.
Pre-roll and in-stream video ads on YouTube targeting auto parts buyers in your service area — combining the reach of the world's #2 search engine with your Meta strategy.
Who We Target
Meta's targeting capabilities let us reach exactly the right person at exactly the right moment — before they're even searching Google.
Vehicle owners aged 25–65 in your target states, filtered by household income $40K–$120K — the core demographic replacing engines and transmissions.
Age · Income · LocationTarget by vehicle type (truck, SUV, sedan), brand (Ford, Chevy, Dodge), and ownership length — reaching owners of older vehicles most likely to need powertrain replacement.
Vehicle Brand · Type · AgeTarget users who follow auto parts pages, watch car repair videos, engage with DIY mechanic content, or have searched auto parts stores on Facebook.
Auto Parts · DIY Repair · MechanicRe-engage your website visitors, video viewers, page engagers, and lead form openers — warm audiences who've shown interest but haven't yet called.
Website · Video Viewers · EngagersUpload your existing buyer list and Meta finds millions of Facebook users who share the same signals — the fastest way to scale cold traffic without guesswork.
1% · 2% · 5% LookalikesRadius targeting around your shop, ZIP code targeting by state and city, and exclusion zones to avoid wasting budget on areas outside your delivery range.
City · ZIP · Radius · StatePackage Comparison
| Feature | Starter $299–$699/mo |
Growth $849–$1,499/mo |
Pro $1,899–$3,199/mo |
Enterprise $3,999+/mo |
|---|---|---|---|---|
| Facebook Feed Ads | ||||
| Instagram Ads | ||||
| Image Ads | ||||
| Video Ads | ||||
| Carousel Ads | ||||
| Story Ads | ||||
| Reels Ads | ||||
| Lead Form Ads | ||||
| Performance / Advantage+ Ads | ||||
| Retargeting Ads | ||||
| Lookalike Audience Ads | ||||
| Catalogue / DPA Ads | ||||
| TikTok Ads | Add-on | |||
| WhatsApp Click-to-Chat | ||||
| Creatives Per Month | 2–6 | 8–16 | 20–40+ | Unlimited |
| Dedicated Specialist | ||||
| Optimisation Frequency | Monthly | Bi-weekly | Daily | Daily |
Campaign Launch
From sign-up to your first social media lead — here's our proven 6-step launch process.
30-minute onboarding: your vehicle brands, target states, existing customer data, and which ad formats fit your goals. We define KPIs and success metrics upfront.
Facebook Pixel and Conversions API installed on your site. Lead form events, page view events, and phone call events all configured for accurate attribution.
Custom audiences created from your customer list. Lookalike audiences built. Vehicle ownership and auto parts interest audiences layered for maximum precision targeting.
Ad copy written by auto parts copywriters. Images designed for feed, story, and carousel placements. Lead forms built with vehicle-specific questions for quality filtering.
Campaigns go live across all selected placements. Our team watches spend, CPL, and lead quality in real time — pausing under-performers and scaling winners within 24 hours.
Weekly creative refresh, audience expansion testing, and budget reallocation. Monthly strategy calls to review results and plan the next phase of scaling.
Client Results
"The Facebook Lead Form ads were a total game changer for us. Buyers fill in their vehicle model, the engine they need, and their phone number — all inside Facebook. By the time we call them back they're already sold on us."
"We were running Google Ads only. CarPart2U added Meta retargeting and our overall conversion rate went up 38% in the first month — buyers were seeing us everywhere, and it built massive trust before the call."
"The video ads showing our engines running before we ship them were huge. Customers would message us saying 'I saw your video and I'm ready to buy.' That kind of trust is impossible to build with a text ad — Meta made it happen."
Questions Answered
Start Your Meta Ads Campaign
Tell us your ad budget, your vehicle brands, and your target states. We'll build your Meta campaigns, produce your creatives, and deliver your first social media leads within 7 days.