Google Search · Display · YouTube · Performance Max
Google owns 92% of US search traffic. When a car owner types "used Ford 5.0 engine for sale" or "rebuilt Dodge transmission near me," they are a ready buyer — not a browser. Our Google Ads campaigns intercept that intent with the right ad, the right bid, at the right moment across every Google channel.
Why Google Ads
Google Ads captures buyers who are actively searching for exactly what you sell — no warming up required. A person who types "used Chevy 5.3 engine for sale near me" is ready to spend money today.
Google dominates search. If a car owner is looking for a used engine or transmission online, there's a 9-in-10 chance they're searching on Google — which means your ad needs to be there.
Unlike social ads that interrupt, Google Ads reach buyers who initiated the search. These are the hottest leads available in digital marketing — they already know what they need.
Google Search Ads go live and start generating leads within days — faster than SEO (months) and more targeted than display. Most clients see their first lead within 48 hours of launch.
Serve ads only in the cities, ZIP codes, or radius around your business. Buyers searching "used engine near me" in your service area see your ad first — every time.
Set daily caps, pause anytime, scale when it's working. Google Ads gives you complete control over spend with real-time visibility into every dollar and every click.
Track calls, form fills, and revenue back to individual keywords. Our clients know the exact cost of every lead and the exact revenue generated from every campaign.
Every Google Ad Format
From a plain text search ad to a full-screen YouTube pre-roll — we run every Google Ads format that drives qualified used car parts buyers to your business.
Text ads shown at the top of Google when buyers search for used engines and transmissions. The highest purchase-intent format in all of digital advertising.
Google SearchAll PackagesUp to 15 headlines + 4 descriptions tested by Google AI. The algorithm finds the best-performing combination for each search query and user automatically.
Google SearchAll PackagesMobile ads with no landing page — one tap dials your sales line instantly. Perfect for shops that want live inbound calls from buyers ready to purchase right now.
Highest IntentAll PackagesVisual banner ads shown across 3 million+ Google partner websites. Used for brand awareness and retargeting — keeps your business visible to buyers researching options.
Google Display NetworkGoogle's AI-powered campaign type that runs across Search, Display, YouTube, Gmail, Maps, and Discover simultaneously — AI finds the best channel for each buyer.
AI-PoweredGrowth+Pre-roll, skippable, and non-skippable ads on YouTube — the world's #2 search engine. Show running engines, shop tours, or customer testimonials to 2B+ users.
YouTubeGrowth+Show your used engine or transmission with a photo, price, and part number directly in Google search results — the highest visual-intent format in Google's ecosystem.
Google ShoppingGrowth+Google auto-crawls your website and creates search ads matching queries you haven't manually targeted — a safety net that captures missed keyword opportunities automatically.
Auto-GeneratedPro+"Google Guaranteed" ads that appear above all other results — including above regular Search ads. The highest-trust placement available for local auto parts shops.
Top of PagePro+Re-engage visitors who came to your site but didn't call. Your retargeting ads follow them across 3M+ Display Network sites until they convert — at a fraction of search CPC.
Growth+Capture buyer name, phone, vehicle, and part type directly from the Google search results page — no click-through needed. Pre-fills Google account details automatically.
Zero FrictionGrowth+Google's newest visual ad type shown on YouTube, Discover feed, and Gmail — combines reach of social with Google's intent data to reach buyers before they search.
YouTube & DiscoverPro+Budget-Based Plans
Choose the tier that matches your monthly ad spend. Management fee is 100% separate — every dollar of your ad budget goes directly to Google.
Ad Spend: $500 – $800/mo
Ad Spend: $700 – $1,500/mo
Ad Spend: $1,000 – $1,500/mo
Ad Spend: $1,500 – $2,500/mo
Ad Spend: $2,000 – $5,000/mo
Ad Spend: $3,000 – $5,000/mo
Ad Spend: $5,000 – $8,000/mo
Ad Spend: $7,000 – $15,000/mo
Ad Spend: $8,000 – $15,000/mo
Ad Spend: $15,000 – $25,000/mo
Ad Spend: $20,000 – $50,000+/mo
Ad Spend: Unlimited / Negotiated
Enhance Your Plan
Stack any of these onto your base plan to expand reach, boost creative output, or add entirely new campaign types. Available on any tier.
Build Your Custom PlanWe script, source stock footage, edit and produce 15–30 second YouTube pre-roll ads. Ideal for showing running engines, shop walkthroughs, or buyer testimonials to build trust before the click.
Setup and management of Google Local Service Ads — the "Google Guaranteed" badge placement above all other results. Requires Google verification but delivers the highest-trust placement available.
Custom image ad sets (728×90, 300×250, 160×600, 320×50, 300×600) designed for your brand — optimised for retargeting and in-market display campaigns across the Google Display Network.
Full call analytics with keyword-level tracking, call recording library, missed call alerts, and conversation intelligence scoring — so every inbound call is captured and followed up on.
Unified campaign management syncing your Google Ads structure into Microsoft Advertising — one strategy, two platforms, lower blended CPL from Bing's less competitive auto parts market.
Auto-route Google Ads leads directly into HubSpot, Salesforce, Zoho, or any webhook-compatible CRM — with instant lead assignment and automated follow-up sequences.
Precision Targeting
Google's targeting ecosystem lets us serve your ads to the most qualified used car part buyers — precisely when they need what you sell.
Vehicle brand + part type + intent modifier keywords. "Used Ford F-150 5.4L engine for sale," "rebuilt Dodge 4.7 transmission near me" — built by us, refined monthly.
Exact · Phrase · Broad MatchState, city, ZIP code, or radius-based targeting — serve ads only where you ship or deliver. Exclude areas outside your service range to eliminate wasted spend entirely.
State · City · ZIP · RadiusTarget Google users actively researching auto parts, car repair, and vehicle maintenance — layered on top of your keywords to improve quality and lower CPL.
Auto Parts · Car Repair · Vehicle BuyersRe-bid higher on past website visitors when they search your keywords again — warm audiences convert 2–3× better than cold traffic and deserve premium positioning.
Website Visitors · Past LeadsServe call ads primarily on mobile where tap-to-call is instant. Increase bids during your shop's business hours — maximise budget when your team can actually answer.
Mobile · Desktop · Day/HourTarget CPA and Target ROAS bidding strategies use Google's AI to automatically adjust bids based on hundreds of real-time signals for every single auction.
tCPA · tROAS · Maximise Conv.Package Comparison
| Feature | Starter $349–$749/mo |
Growth $849–$1,599/mo |
Pro $1,999–$3,199/mo |
Enterprise $4,499+/mo |
|---|---|---|---|---|
| Search Ads | ||||
| Call-Only Ads | ||||
| Display / Image Ads | ||||
| Performance Max | ||||
| Video / YouTube Ads | ||||
| Shopping Ads | ||||
| Dynamic Search Ads | ||||
| Local Service Ads | ||||
| Demand Gen Ads | ||||
| Retargeting / RLSA | ||||
| Lead Form Extensions | ||||
| CRM Integration | ||||
| Script / Bid Automation | ||||
| Dedicated Specialist | ||||
| Optimisation Frequency | Monthly | Bi-weekly | Daily | Daily |
| API / Executive Reporting |
Launch Timeline
From sign-up to first inbound lead — our proven 6-step Google Ads launch process.
30-minute kick-off: your vehicle brands, target states, budget, and success KPIs. We audit your existing Google Ads account (if any) and identify immediate quick wins.
Google Ads account configured or audited. Google Tag Manager + conversion tracking installed. Call tracking numbers assigned and connected to Google Ads for keyword-level attribution.
Deep keyword research by vehicle brand, engine type, transmission type, and geographic modifier. Negative keyword list loaded. Campaign structure built for maximum Quality Score.
Responsive search ads written by auto parts copywriters. Call ads configured. Display image ads designed (Growth+ tiers). Shopping feed uploaded. All extensions set up.
Campaigns go live. Our team watches spend, impressions, clicks, and call quality in real time. Poor search terms paused within hours. First lead typically arrives within 48 hours.
Weekly bid adjustments, keyword expansion, ad copy A/B tests, budget reallocation to top performers. Monthly strategy reviews to plan next growth phase and add new campaign types.
Client Results
"Within 3 days of launching our Google Ads campaign we had 14 inbound calls from buyers asking about specific engines. These weren't tyre-kickers — they knew exactly what they wanted and they had credit cards ready. The ROI was obvious from day one."
"CarPart2U cut our cost per lead from $68 to $24 in just 6 weeks by restructuring our campaigns by vehicle brand and engine type. The specificity of their keyword strategy is something our previous agency never even thought of."
"The Performance Max campaign they built for us is incredible — it runs across Google Search, YouTube, Maps, and Display simultaneously. I get leads from buyers who saw a YouTube ad, then searched us, then called. That multi-touch approach doubled our close rate."
Questions Answered
Start Your Google Ads Campaign
Tell us your ad budget, vehicle brands, and target states. We'll build your Google Ads campaigns, write the copy, configure call tracking, and deliver your first qualified used car part leads within 7 days — guaranteed.