Microsoft Advertising — Bing Ads
Bing powers 33% of US desktop searches and reaches older, higher-income car owners — exactly the buyer replacing a blown engine or failed transmission. We generate qualified used car part leads on Microsoft Advertising at 30–40% lower cost than Google.
Why Microsoft Bing Ads
Most auto parts businesses ignore Bing. That's exactly why we love it — less competition means your ads show up more often, at a fraction of the cost.
Because fewer advertisers compete on Bing for auto parts keywords, your cost per click — and cost per lead — is significantly lower than Google.
Bing users skew older (35–65) with household incomes above $90K — the exact demographic most likely to invest in a quality used engine or transmission.
Microsoft powers search on Windows PCs, Xbox, Cortana, and LinkedIn — reaching 1 in 3 US desktop searchers who often aren't using Google.
Only Bing Ads lets you layer LinkedIn job title, company, and industry data on top of search campaigns — powerful for targeting fleet managers and mechanics.
We sync your existing Google Ads campaigns directly into Bing — saving weeks of setup time and letting us launch your Bing campaigns in days, not weeks.
Microsoft's smaller, more controlled network has significantly lower click fraud rates than Google's Display Network — meaning more of your spend reaches real buyers.
Bing Ad Formats
From traditional text search ads to video and AI-powered performance campaigns — here's every format in the Microsoft Advertising ecosystem we leverage for used car lead generation.
Text ads triggered when buyers search "used Ford 5.4L engine" or "rebuilt Dodge transmission near me." Highest purchase-intent format on Bing.
Up to 15 headlines + 4 descriptions. Microsoft AI tests combinations and serves the best-performing version to each searcher automatically.
Visual banner ads across Microsoft's Audience Network — shown on MSN, Outlook, Microsoft Edge, and thousands of premium publisher sites.
Microsoft's goal-based campaign type — runs across all Bing channels simultaneously. AI automatically optimises bids, placements, and creatives for maximum leads.
Mobile-first ads with a click-to-call button — no landing page required. Ideal for auto parts shops that want live inbound calls from buyers ready to purchase.
In-stream video ads on Microsoft's Audience Network. Perfect for showcasing used engine condition, demonstrating quality, and building trust before the call.
Product listing ads showing your inventory with photo, price, and part details right in Bing search results — ideal for used engine and trans listings.
Native ads on MSN, Microsoft Edge new tab, and Outlook — served based on LinkedIn profile data, in-market signals, and browsing behaviour.
Bing auto-crawls your website and creates search ads matching your content to queries you haven't manually targeted — a safety net that catches missed leads.
Re-engage visitors who came to your site but didn't call. Retargeting on Bing reaches the same buyers at lower CPCs than Google Display retargeting.
Fully automated campaigns powered by Microsoft AI — ideal for businesses that want leads without hands-on campaign management. We set the goals, AI does the rest.
Capture buyer name, phone, vehicle type, and part needed directly in the Bing search results page — no click to a landing page required, dramatically increasing conversion.
Budget-Based Plans
Select the tier that matches your monthly ad spend. Management fee is 100% separate — every dollar of your ad budget goes directly to Microsoft Advertising.
Ad Spend: $300 – $800/mo
Ad Spend: $500 – $1,500/mo
Ad Spend: $800 – $1,500/mo
Ad Spend: $1,500 – $2,500/mo
Ad Spend: $2,000 – $4,000/mo
Ad Spend: $2,500 – $4,000/mo
Ad Spend: $4,000 – $6,000/mo
Ad Spend: $5,000 – $10,000/mo
Ad Spend: $6,000 – $10,000/mo
Ad Spend: $10,000 – $20,000/mo
Ad Spend: $15,000 – $30,000+/mo
Ad Spend: Unlimited / Negotiated
Enhance Your Plan
Stack any of these onto your base package to expand reach, improve lead quality, or accelerate results. All add-ons are available on any tier.
Build Your Custom PlanWe script, source footage/stock, edit and run video ad campaigns on the Bing Audience Network. Ideal for showing engine condition or shop credibility.
Target fleet managers, mechanics, auto body shops, and dealership staff by job title and company on LinkedIn — exclusive to Microsoft Advertising.
Need more display ad variations? We design additional banner sets (728×90, 300×250, 160×600, 320×50) for A/B split testing across the Audience Network.
Full call analytics with keyword-level tracking, call recording library, sentiment scoring, and missed call alerts — so no lead ever goes cold.
Unified campaign management across both Google and Bing — synced keywords, budgets, and reporting in one dashboard for maximum efficiency.
Connect Bing leads directly to HubSpot, Salesforce, Zoho, or any webhook-compatible CRM for instant lead assignment and follow-up automation.
Package Comparison
See exactly what's included at each budget tier.
| Feature | Starter $249–$649/mo |
Growth $749–$1,399/mo |
Pro $1,699–$2,799/mo |
Enterprise $3,499+/mo |
|---|---|---|---|---|
| Search Ads | ||||
| Call Ads | ||||
| Image / Display Ads | ||||
| Video Ads | add-on | |||
| Shopping Ads | ||||
| Performance Max | ||||
| LinkedIn Targeting | ||||
| Dynamic Search Ads | ||||
| Audience / Native Ads | ||||
| Lead Form Extensions | ||||
| Retargeting / RLSA | ||||
| CRM Integration | ||||
| Creative Production | 6/mo | 12/mo | Unlimited | |
| Dedicated Specialist | ||||
| Optimisation Frequency | Monthly | Bi-weekly | Daily | Daily |
| API / Executive Reporting |
Launch Timeline
From sign-up to first lead, here's exactly how your Bing Ads campaign gets built and launched.
We learn your vehicle brands, target states, budget, and sales process. Access to your Microsoft Advertising account is granted or we create a new one.
UET tag installed on your site. Conversion goals configured for calls, form fills, and lead form submissions. Call tracking numbers assigned.
We import your Google Ads campaigns (if you have them) as a starting point, then customise keywords, ad copy, and bids specifically for Bing's audience.
Image ad banners designed for your brand. Video ad scripts written if included in your package. All ad extensions (sitelinks, callouts, leads) configured.
Campaigns go live. Our team monitors closely in the first 48 hours — adjusting bids, reviewing search terms, and pausing any irrelevant clicks immediately.
Weekly bid adjustments, new keyword expansion, A/B ad copy testing, and budget reallocation to top-performing campaigns. Monthly strategy calls to plan growth.
Client Results
"We added Bing Ads in month 2 alongside Google and immediately saw our cost per lead drop by almost 40%. The Bing buyers are older and they know exactly what engine they need — they call ready to buy."
"The LinkedIn targeting on Bing was a game changer for us. We're now reaching fleet managers and shop owners — buyers with 4–6 units to replace at a time, not just single-car owners. The average order size doubled."
"I was sceptical about Bing. CarPart2U convinced me to try it on a $600/mo budget. Three months later it's generating 40% of our total leads at half the cost of Google. It's now our primary channel."
Questions
Start Your Bing Ads Campaign
Tell us your budget, your target vehicle brands, and your states. We'll have Bing Ads running and generating leads within 7 days — guaranteed.